When I saw this yesterday:
I immediately thought of this:
I have worked on many, many branding campaigns, so I fully appreciate the challenge and inherent risks in creating a position from scratch. It's impossible to please everyone and sometimes ideas get watered down in committee because of some mythical concept of consensus or everyone is so darned tired of debating and pontificating that the loudest voice wins.
I love Dunwoody because of the people who are Dunwoody. I want to love the logo because I know a lot of people worked hard on it.
But I can't.
The logo and tagline do not express the dynamic that is Dunwoody.
If we're so smart, why are we so derivative?